Pop-ups
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Amazon’s Clicks & Mortar to open second pop-up store
It will offer more than 30 etailers the opportunity to explore customer-facing trade
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Can ‘meanwhile’ schemes use pop up everywhere?
While the famous pop-ups and meanwhile spaces work in the nooks of Shoreditch or in busy town centres, can meanwhile activities succeed in hard-to-reach zone four warehouses?
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MADE.COM migrates offline
Online home furnishings retailer MADE.COM is launching a series of pop-up stores to capitalise on the halo effect of online-to-offline shopping.