Blackstone is among a clutch of landlords that have signed up to the VTS Market platform in the UK.
The investor’s property services arm, Revantage, along with Brookfield, Tishman Speyer, Bentall Green Oak, Ashby Capital, Gaw Capital, V7 and LM Stern have all signed up to the integrated, online marketing platform, which enables landlords and agency teams to market and lease space remotely.
Revantage Europe will be the first in Europe to adopt VTS Market, and is rolling it out across the majority of its 3m sq ft of London office assets, including Chiswick Park, Broadgate Quarter and 25 North Colonnade.
VTS Market builds on the existing VTS platform and enables landlords to benefit from a fully digital, data-driven way to market and lease their spaces online, incorporating virtual tours, 3D space renderings, floorplans and photos and more than 250 verified data points for each space.
The platform promises that leasing teams can review, approve, and publish spaces online on VTS Marketplace with one click, allowing tenant reps to view, tour, and share virtual listing content for free.
Empire State Realty Trust, Hines, Oxford Properties Group, and RXR have also signed up to the platform.
Charlie Wade, EMEA managing director at VTS, said: “As we familiarise ourselves with an increasingly hybrid way of working, landlords and real estate agents need an interactive digital platform to market their space to prospective occupiers and the tenant rep community. VTS Market ensures that best-in-class digital content is integrated into existing workflows with powerful analytics to offer our customers competitive edge in the rapidly evolving leasing market.”
Revantage managing director Ed Hodgson said: “We are always embracing forward-thinking products that enable us to reach prospective occupiers and their agents, improving the information sharing dynamic across our portfolio with our customers. VTS Market provides an unparalleled modern, online marketing and leasing platform which has enabled us to offer prospective tenants a one-click experience of our space, distribute our content via a multi-channel approach and equally importantly, track our leads and analyse the response, which has proved critical to inform our leasing strategy.”
This summer VTS formally launched VTS Rise, now the world’s leading tenant engagement platform, following its acquisition of Rise Buildings. VTS Rise enables landlords to curate the best possible environment for work and provides real-time, data-driven insights on how tenants are using space and amenities. The adoption of VTS Rise by the company’s existing client base has seen the technology rolled out across 300m sq ft of commercial real estate in 161 cities.
VTS manages over 12bn sq ft of commercial real estate assets on the platform, encompassing office, retail, and industrial properties. A third of office space in central London offices is managed on the VTS platform.
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