Cake may have become a dirty word among investors after the Patisserie Valerie fiasco, but Cake Box Holdings is doing its best to redress the balance.
The maker of egg-free fresh cream cakes reported strong trading yesterday in the year to the end of March, with like-for-like sales growth of 6.5% in its franchise stores.
It opened a record 28 shops and ended the financial year with 114 franchise stores. It said that it expected to report revenues up 30% to £17.1m, with profits in line with market expectations.