KLF enters the care homes market
The KLF has gone into the care homes business.
Care homes rarely want to be associated with the word “ancient”, even if it may be appropriate for some residents. But now they are being given a helping hand by the Justified Ancients of Mu Mu.
Bill Drummond and Jimmy Cauty, the musical masterminds behind late 80s and early 90s music sensation The KLF, have launched a project called KLF Kare, which will “provide branding solutions to independently owned care homes”.
The KLF has gone into the care homes business.
Care homes rarely want to be associated with the word “ancient”, even if it may be appropriate for some residents. But now they are being given a helping hand by the Justified Ancients of Mu Mu.
Bill Drummond and Jimmy Cauty, the musical masterminds behind late 80s and early 90s music sensation The KLF, have launched a project called KLF Kare, which will “provide branding solutions to independently owned care homes”.
The project appears to be a recognition that today’s ageing population is not necessarily ready for cribbage, cabbage water and Perry Como, but might prefer instead to turn up the jam.
A statement outlining KLF Kare said: “Are you older than you thought you would ever be? But at heart, are you still an indie kid, or a death metal head, or a punks not deader, or a proper head (dead or not), or just a raver to the grave? If so, you might want to know more about KLF Kare.”
It comes with a new piece of music by Tony “FUUK” Thorpe, a “premix” of Harry Nilsson’s Everybody’s Talkin’ At Me featuring Ricardo Da Force. You can hear it here.
Thorpe previously worked with The KLF/JAMs as part of “in-house” remixers The Moody Boys, with their versions of hit singles like 3am Eternal and Last Train To Trancentral released as separate 12-inch records. He is also credited as an “additional performer” on the KLF’s The White Room album. Da Force, who rapped on a number of KLF tracks, died in 2013.
Thorpe is described as the winner of the first ever “Kareovision Kristmas Song Kontest”, which is a competition for over-65s who are also residents in KLF Kare homes. In the plot of The KLF’s 2017 book 2023: A Trilogy, the same song becomes the Christmas number one for 2023.
The statement said: “KLF Kare may have the care home for you. KLF Kare will take you where the sun keeps shining, through the pouring rain.
“And remember: don’t trip while attempting to catch that last train to Trancentral.”
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