Telford Homes rebrands as Telford Living
Telford Homes has rebranded itself as Telford Living, and will focus on a range of living tenures, including build-to-rent, student accommodation, co-living and open market sales across the UK.
The business will be led by Alex Taylor, senior vice-president for development investment, who reports to David Neuman, TCC’s European president.
Taylor has replaced Telford Homes’ former chief executive Anne Kavanagh who left the business last year and has since been appointed as chair of industry body ULI Europe.
Telford Homes has rebranded itself as Telford Living, and will focus on a range of living tenures, including build-to-rent, student accommodation, co-living and open market sales across the UK.
The business will be led by Alex Taylor, senior vice-president for development investment, who reports to David Neuman, TCC’s European president.
Taylor has replaced Telford Homes’ former chief executive Anne Kavanagh who left the business last year and has since been appointed as chair of industry body ULI Europe.
Telford Living will adopt a flexible development approach, partnering with best-in-class, third-party general contractors to deliver its projects.
The business had previously revealed its plans to pivot from using in-house contractors towards partnerships in January 2024, when it began a redundancy consultation for up to 30 jobs.
The developer recorded a £193m loss for the year ended December 2022. Telford said it is refocusing its approach after several years of “significant headwinds and challenging market conditions”.
As the European residential development arm of Trammell Crow Company, Telford said it aims to deploy capital to acquire, develop and invest in projects across the UK.
Telford has 24 years of expertise in the living sector, having delivered more than 15,000 homes across 170 regeneration projects. The company currently has eight sites, totalling 4,400 homes valued at £1.6bn, under construction and in the pipeline.
Taylor said: “Telford Living is the continuation of decades of experience in delivering best-in-class living schemes, and an enviable balance sheet that enables us to move quickly and decisively. Our evolution will see a refined approach that is highly responsive to market conditions, a shift to a capital-led model and a more flexible development approach, and expansion beyond London and into new product types.
“This reflects both the market and our experience of what our institutional investor partners are seeking in a living sector developer. We are actively engaged on new sites across the UK and look forward to bringing Telford Living’s homes to more communities and regeneration projects soon.”
Neuman added: “Telford Living’s structure and strategic direction now much more closely match those of Trammell Crow Company: capital-led, partnering with best-in-class external contractors and laser-focused on delivering strong risk-adjusted returns by employing an entrepreneurial and nimble approach while focusing on capital efficiency and strategic partnerships.”
Image: New Garden Quarter, Stratford E15 © Telford Living
