It may be the Easyjet of the hotel sector, but Travelodge’s revenues are being boosted by the introduction of slightly more upmarket “super rooms” aimed at higher-spending business customers.
The budget hotel operator has introduced 990 super rooms across 20 hotels since May, featuring Lavazza coffee pod machines, Hansgrohe raindance showers, an ergonomic desk and a choice of pillows, at an average nightly rate premium of £10 to £20.
Peter Gowers, chief executive of Travelodge, said that it would convert another 400 rooms this year in locations including York and Edinburgh at a cost of about £5,000 a room.
