British streetwear brand Represent is set to open its doors for the first time outside London this autumn in Manchester’s city centre shopping district.
The 10-year deal was signed for a 5,419 sq ft store at the luxury New Cathedral Street development, which sits opposite Manchester Arndale and is home to retailers including Harvey Nichols, Zara, Paul Smith, Hugo Boss, Ralph Lauren and Michael Kors.
Represent was founded in 2011 by Greater Manchester-born brothers George and Mike Heaton. As such, the brand’s clothing is inspired by retro Mancunian designs, and their ranges of T-shirts, hoodies and trainers are regularly designed in collaboration with celebrities including Justin Bieber, the Kardashians, Zayn Malik and Gigi Hadid, as well as Manchester’s very own Liam Gallagher.
