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Sports Direct confirms Cheshunt retail park buy

Mike Ashley’s Sports Direct has acquired Brookfield shopping park in Cheshunt, Hertfordshire, as revealed by EG last month.

The firm has bought the 93,000 sq ft park for £25.4m from JP Morgan Asset Management, marking a circa 44% reduction on the asking price of around £45m.

Michael Murray, head of elevation at Sports Direct International, said: “We are already working hard on plans to breathe new life into Brookfield Shopping Park. We believe in bricks-and-mortar retail and plan to transform this retail park into a modern, aspirational shopping destination for the local area.”

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