Online fashion retailer Sosandar has failed to impress investors with a plan to open its first physical shops.
Shares in the AIM-listed fashion business fell by 31% yesterday, despite it saying a step into physical retail next year would deliver “significantly higher gross and pretax profit margins for the business and generate greater shareholder value”.
The Wilmslow-based business did not disclose how many stores it planned to open, or where, but said the programme would be self-funded.
