Shaftesbury Capital flexes with yoga anchor in Seven Dials
Activewear brand Alo Yoga has agreed a deal for a new flagship in Covent Garden, WC2.
Shaftesbury Capital has secured a 5,000 sq ft letting with the chain at the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood.
The group said bringing the brand to this prominent Seven Dials location emphasised its long-term strategy to curate a dynamic, mixed-used destination and cemented Covent Garden’s position as a hub for internationally renowned, highly specialist brands.
Activewear brand Alo Yoga has agreed a deal for a new flagship in Covent Garden, WC2.
Shaftesbury Capital has secured a 5,000 sq ft letting with the chain at the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood.
The group said bringing the brand to this prominent Seven Dials location emphasised its long-term strategy to curate a dynamic, mixed-used destination and cemented Covent Garden’s position as a hub for internationally renowned, highly specialist brands.
Alo Yoga’s Covent Garden store will be located at 25a Neal Street, WC2. Spanning three floors, the anchor store will spotlight Alo Yoga’s studio-to-street ethos, featuring its celebrity-favoured range of women’s and menswear.
It joins other tenants including outdoor retailer Finisterre and Swedish footwear brand Axel Arigato.
Michelle McGrath, executive director at Shaftesbury Capital, said: “The signing of Alo Yoga is the latest in a series of key additions to the neighbourhood, with Shaftesbury Capital introducing 15 new brands to Seven Dials in the last 12 months, and nine retail signings this year alone.
“Attracting Alo Yoga demonstrates our dedication to bolstering the destination’s unique blend of tenants, achieved through establishing innovative anchor locations for a host of international and independent brands. The neighbourhood is already home to an unrivalled selection of high-performance brands, and the arrival of Alo Yoga will further enhance this dynamic line-up, adding even greater diversity and expertise to an evolving Seven Dials offer as part of Covent Garden.”
The signing of Alo Yoga follows the recent announcement that outdoor apparel brand Peak Performance has selected Covent Garden for its debut UK store. The will open at 49 Long Acre joining the recently opened flagship store on King Street from sister brand Arc’teryx.
Photo from Aver PR
