Rise of discerning young shoppers throws a lifeline
to the high street
Young shoppers may offer a lifeline for struggling town centres, according to new research highlighting a generational divide in shopping habits.
The polling from YouGov and Colliers International found that over three quarters of 18-24 year olds find shopping in their closest town or city centre appealing, compared to just 54% of people over 55.
Young shoppers may offer a lifeline for struggling town centres, according to new research highlighting a generational divide in shopping habits.
The polling from YouGov and Colliers International found that over three quarters of 18-24 year olds find shopping in their closest town or city centre appealing, compared to just 54% of people over 55.
With over 1,300 stores closing since January, the British high street has had a terrible year. Earlier this week, John Lewis Partnership became the latest big brand to reveal difficulties, announcing that it would close four Waitrose convenience stores and one supermarket.
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