Pollen Estate picks tailormade agency line-up for Savile Row

The Pollen Estate has appointed Cushman & Wakefield and CBRE as its new joint retail leasing agents for London’s Savile Row. Located in the heart of Mayfair, Savile Row is internationally renowned for its heritage in menswear tailoring. The Pollen Estate had previously mandated KLM and London Super as leasing agents for the area, but the roles have passed to CBRE and Cushman following a pitch process. The Pollen Estate owns the freehold of more than 40 properties in the wider Mayfair market, including offices and retail spaces on Savile Row and Cork Street. Jenny Casebourne, head of portfolio at the Pollen Estate said: “We will continue to grow and celebrate the best of bespoke tailoring, craftsmanship and exceptional services that complement the Row. The long-term strategy will remain to build on the heritage of the Pollen Estate as the custodians of craftsmanship and be supported by wider proposed public realm and marketing initiatives, designed to cultivate a thriving Savile Row and surrounding areas.” Duncan Gilliard, head of central London retail at Cushman & Wakefield, said the new leasing strategy would focus on preserving the street’s “iconic reputation and reinforce its relevance for tomorrow’s consumer”. Xhola Cambridge, senior director in the London estates retail team at CBRE, said: “Preserving the illustrious heritage of Savile Row is imperative and will be supported by an offering that comprises best-in-class brands, that will futureproof the estate.” Image © NORITSU KOKI/Unsplash