Nike has attracted tens of millions of visitors to its virtual store in the metaverse, as it moves to make “deep consumer connections” online.
More than 21m people have explored Nikeland, the vast digital world built by the sportswear giant, inside popular gaming platform Roblox.
Nikeland launched in November last year.
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Including:
Mitsubishi Estates and Co-Re appoint Savills to help lease the development’s office space
Decision deferred on former National Institute of Agricultural Botany revamp
Developer has taken 10 storeys off proposals since first filing
Colliers appointed to lease 50,000 sq ft of office space in the Salford Quays development
