LISTEN: Two proptech firms have launched a new campaign in a bid to transform public perception of small to medium-sized property developers.
The Real Developer campaign has been set up by procurement and professional vetting platform TrustedLand, with support from proptech firm LandTech, following a number of industry surveys that have highlighted the lack of trust and poor perception the general public has of the property industry. This has been particularly poor for small private developers following the boom in office to residential conversions through permitted development rights, a practice that has led to a mainstream media focus on “hobbit homes”.
Through the campaign TrustedLand will work with industry professionals to identify the top SME property developers, first in the South East of England, to showcase their work through the Real Developer 2020 Index. The index will be distributed to 250 local land agencies and advisers, including Homes England and the GLA.
TrustedLand chief executive Alex Harrington-Griffin said that with public trust in the development industry at rock bottom, he was determined to address negative public and stakeholder perceptions of the sector.
