Marriott International has become the first major hotel company to launch its own home rental service, taking aim at the business at the heart of Airbnb’s success.
The world’s largest hotel operator will offer more than 2,000 homes in 100 destinations across Europe, the US and the Caribbean on its new Homes & Villas platform.
Its challenge comes just as Airbnb pushes further into the hotel industry ahead of an expected initial public offering.
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