Luxury menswear brand picks Manchester for first store
British luxury menswear brand Represent has agreed a deal with M&G Real Estate to open its first UK store at 21 New Cathedral Street in Manchester city centre.
The fashion retailer has taken a 5,419 sq ft store on a 10-year lease.
Until this year, Represent operated primarily as an online business. It has established concessions in department stores such as Selfridges, Harrods and END, and has a boutique store in West Hollywood, Los Angeles.
British luxury menswear brand Represent has agreed a deal with M&G Real Estate to open its first UK store at 21 New Cathedral Street in Manchester city centre.
The fashion retailer has taken a 5,419 sq ft store on a 10-year lease.
Until this year, Represent operated primarily as an online business. It has established concessions in department stores such as Selfridges, Harrods and END, and has a boutique store in West Hollywood, Los Angeles.
Founded in Manchester in 2011 by brothers George and Michael Heaton, Represent has grown its sales at an average rate of 81.4% over the past three years and is set to reach a record £100m turnover by the end of 2024, with a target of £250m by 2028.
Early next year, a second UK store will open in Soho, W1.
Represent will join luxury retailers such as Louis Vuitton, Selfridges, Paul Smith, Canada Goose and Harvey Nichols on New Cathedral Street.
George Heaton, creative director and co-founder of Represent, said: “As we continue to grow as a brand, opening our first physical UK store was a natural progression. Given that Represent was born in Manchester, and it’s where our global HQ is based, the city was the only choice – it is in our DNA.
“The Represent Manchester location marks an important and iconic milestone for the brand, having spent the past three years planning physical retail footprints, trialling the senses of energy, look, feel and scent through our partners such as Selfridges and Harrods along the process.”
Image from Represent
