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Learning from Denmark’s progressive approach to office design

The current Carlsberg advert is, to say the least, eyebrow-raising. The Danish beer brand has been busy telling anyone who cares to listen that its beer is “probably not the best in the world”, despite years of claiming the opposite.

This campaign isn’t the Danes having a crisis of confidence in their brewing credentials, though – it’s about them wanting to improve and challenge the status quo. That is a national trait that we can learn from, which is why we’re heading to the home of Carlsberg for this year’s British Council for Offices Conference (5-7 June).

In particular, the country has an enviable approach to work, with employees enjoying reasonable hours and high levels of job satisfaction. Danes summarise this approach with one word: arbejdsglæde.

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