Hallmark to bring rival co-living scheme to Acton
Property manager Hallmark is set to launch a 335-bed co-living scheme in Western Avenue, East Acton, W3.
The scheme is just one mile from The Collective’s 546-bed co-living scheme at Old Oak in North Acton, touted as the UK’s largest co-living scheme.
Ealing Council has approved Hallmark’s co-living planning application, which also includes 27,500 sq ft of communal multi-use space and 12,000 sq ft of external terrace areas across two buildings of one and eight storeys.
Property manager Hallmark is set to launch a 335-bed co-living scheme in Western Avenue, East Acton, W3.
The scheme is just one mile from The Collective’s 546-bed co-living scheme at Old Oak in North Acton, touted as the UK’s largest co-living scheme.
Ealing Council has approved Hallmark’s co-living planning application, which also includes 27,500 sq ft of communal multi-use space and 12,000 sq ft of external terrace areas across two buildings of one and eight storeys.
Twelve councillors voted in favour of the scheme, with just one opposing the plans. The number of rooms has been reduced to 335, down from 395 in Hallmark’s initial pre-application proposal.
The scheme includes 35% affordable provision, with 117 co-living homes at 70-90% of market rent.
Rooms will range from 177 sq ft (16.4 sq m) to 376 sq ft (34.9 sq m), with most rooms at 194 sq ft (18 sq m). Each room will have an en-suite bathroom/shower room, kitchenette, double bed, and built-in wardrobes. Facilities include cafés, meeting areas and workspace, with a yoga and meditation room and cinemas.
The site spans just over one acre. It is bounded by the A40 Western Avenue to the south, Friary Road to the west and Anderson Close to the east. It is currently occupied by an open storage yard with containers.
It will be developed by A40 Ltd, which is registered in the British Virgin Islands, and managed by Hallmark brand The Stay Club, which currently manages 1,300 student rooms and apart-hotels across London, with sites in Willesden, Camden, Colindale and Kentish Town.
Last year, EG revealed Hallmark had instructed JLL to sell 958 studios in Colindale, Camden and Willesden valued at £275m.
Hallmark is owned by Nabil Fattal, who until 2017 was a shareholder in and director of Consolidated Property Corporation, alongside Laurence Kirschel. According to company literature, Hallmark is “a bespoke property investment, development and management business with headquarters on Great Marlborough Street… a 35-year track record in real estate investment and development in both central London and internationally”.
It cites a focus on “building, selling, renting and managing premium hospitality or mixed-use developments”. These include “boutique hotels, VIP clubs, bars, luxury residential developments and premium office and private student accommodation schemes”.
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