Hallmark plans 600 co-living beds in Ealing

Hallmark Property Group has been given the green light for 225 co-living beds at Western Avenue, Acton, W3, bringing its total to 599 units across two neighbouring sites. The approval will see the student and apart-hotels operator overtake co-living giant The Collective in the borough. The two sites (site 9 at 208 Western Avenue, and site 10 at 158-206 Western Avenue) will be operated by Hallmark’s platform The Stay Club. Hallmark will bring forward the newest addition at site 9 on behalf of investment manager Benthorp. Earlier in the year, the council approved Hallmark’s plans for 335 co-living beds (site 10) on the land bound by the A40 Western Avenue, Friary Road and Anderson Close. The planning application said Hallmark was to operate the scheme on behalf of A40 Limited, but the company did not provide any information on the investor. Hallmark established The Stay Club in 2011 as a student accommodation and apart-hotels operator. The platform currently manages 1,300 rooms across London at sites in Willesden, Camden, Colindale and Kentish Town. Last year, EG revealed that Hallmark had instructed JLL to sell the three freehold properties comprising 958 student beds valued at £275m. To send feedback, e-mail emma.rosser@egi.co.uk or tweet @EmmaARosser or @estatesgazette