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Gym sector shrinking despite expansion plans

The gym sector appears to be shrinking, despite its reputation for being recession-proof.

According to the 20th annual State of the Fitness Industry report, the number of sites has fallen by 2.4% compared with 2019 to 7,063, while memberships are down 4.7% to 9.9m.

Market value is down by 4.3%, the first year-on-year decrease since 2008. The penetration rate, based on the percentage of the population who have a membership paid monthly by direct debit, has fallen from 15.6% to 14.6%.

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