Edenstone and Pobl team up for 180-home Cardiff garden city scheme

Developer Edenstone Group and housing association Pobl Group have exchanged contracts to acquire a parcel of land at Cardiff’s new £2bn garden city, Plasdŵr. The joint venture will progress plans for 181 homes on Parcel 2C of the wider 7,000-home development which covers a 900-acre site bordering Radyr, Danescourt, Fairwater, Pentrebane and St Fagans. Plasdŵr is a strategic site to the north-west of the city, identified in Cardiff’s Local Development Plan as key to its economic growth. Subject to reserved matters planning consent, Edenstone and Pobl will provide 127 open-market properties and 54 affordable homes, offering a mix of intermediate rental properties and low-cost homeownership homes. Edenstone Group chief executive Glyn Mabey said: “With new house building supply currently being at near-record lows in Wales, we are increasingly looking to more innovative ways to boost our housebuilding activities. Our partnership with Pobl is an example of this. We have a common vision to deliver high-quality homes for all, with a clear emphasis on enhancing lives and wellbeing. That commitment to improving communities, providing homes where people can thrive and flourish, forms the cornerstone of our plans for new homes at Plasdŵr. “It’s an exciting opportunity and marks a new chapter for both parties. The partnership between Edenstone and Pobl creates a very competitive land buying arrangement, allowing us to compete in areas that would otherwise be unattainable.” Scott Sanders, chief executive of Pobl Group said: “Pobl’s partnership with Edenstone is an exciting opportunity to deliver much-needed affordable homes in an area where there is significant demand. At Plasdŵr, as part of Cardiff’s growing garden city, we are not just building houses; we are creating a thriving, sustainable community with a mix of tenures that will meet the diverse needs of residents.”