Eastdil scores with Leyton deal

Eastdil Secured has been named the new front-of-shirt sponsor for Leyton Orient in a three-year partnership that the football club has called a “significant commercial deal” as it returns to the Sky Bet League One. The club’s relationship with Eastdil Secured’s London team was driven by managing director and Leyton Orient shareholder James McCaffrey. McCaffrey said Eastdil Secured and “the O’s” share “a ‘one team one dream’ culture [and] a fighting underdog spirit”. Mark Devlin, chief executive of Leyton Orient, said: “Following our promotion, we have been delighted in the interest shown in becoming the front-of-shirt partner at the club. “We had several conversations with interested parties and have deliberately taken our time to find the right partner as we look to build upon last season’s success. “Eastdil Secured are experts in their field and I believe this a unique partnership, bringing significant benefits to both organisations and to the community we serve.” To send feedback, e-mail tim.burke@eg.co.uk or tweet @_tim_burke or @EGPropertyNews