Heineken unveiled plans to spend a record amount on transforming dozens of its pubs in the UK as the Dutch brewer searches for growth opportunities in a mature market even as the prospect of Britain leaving the EU looms.
The world’s second largest brewer said on Thursday it will spend £50m this year on 150 pubs, raising its investment in hundreds of its Star Pubs & Bars businesses over the past six years to about £200m.
Its 2019 investment will be the most the brewer has ever spent on UK pubs in one year as, according to a company spokesperson, it sees the “value in bigger, bolder” projects.
