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Diary: Ramsay left hanging at Battersea

Last week’s pre-opening party for Battersea Power Station was a genuine spectacle. The King and Queen of Malaysia wowed the crowd. The Battersea Power Station Community Choir blew the roof off (guys, we only just fixed that!). The dancing was a jaw-dropper. Superman flew in from the back of the main hall, over the heads of the guests, to land on the stage. As he did so, Diary spotted a very excited Gordon Ramsay up in the VIP area on the first-floor walkway, leaning over the guardrail in an attempt to high-five the incoming superhero. Only, he’d misjudged it badly – the Man of Steel’s trajectory meant he was already far below the celebrity chef by the time he reached him. Ramsay’s outstretched hand just hung there as Superman passed feet below. It was pitiful. Diary wanted to go full Ramsay on him. “WHAT ARE YOU DOING YOU ****ING MUPPET? YOU CAN’T REACH HIM FROM THERE YOU ****ING ****. YOU LOOK LIKE A LIMP BIT OF LETTUCE WAITING TO BE CHUCKED OUT. FOR ****’S SAKE.” He left soon after.

It’s coming home?

No, not the football. We know a World Cup is coming up, but don’t be ridiculous. Diary is speculating instead about pharma giant Eli Lilly. We were intrigued to note last week’s news that the company is eyeing a return to London – the capital was the company’s first base outside the US back in 1934. For about six years the company was based at 2-4 Dean Street, W1, until it outgrew the space and relocated to Basingstoke. Intriguingly, Eli Lilly’s former office is now undergoing consultation for redevelopment by Hines into a six-storey office building with retail on the ground floor, to be known as Soho Bazaar. The development is located opposite the entrance to the new Elizabeth Line station, which connects the building with other emerging life sciences hubs in the city, including Canary Wharf and Whitechapel. Sounds like the perfect spot – could there be a triumphant return?

CRETech knocks our socks off

Nothing says tech more than your footwear, so imagine Diary’s delight at this year’s CRETech NYC conference in, well, New York City, when there wasn’t just some epic trainer game on view but also some serious socks appeal. The freebie is back at conferences, it seems, and in New York this year notebooks, pens, stress balls and all the other tat… we mean highly desirable marketing materials… were on full display. But the winner for Diary was the multiple stands giving away socks. Know your audience. A good trainer (sorry, sneaker) is nothing without a good sock. They were clearly a hit though, as, when Diary went to snaffle a pair or two for the EG team, the stands were bare. Darn it.

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