Back
News

Diary: Love is a four-storey word

How best to communicate feelings of love, hope and joy to Londoners emerging tentatively into the city once more? How about emblazoning the words love, hope and joy on a 56ft-high poster overlooking Covent Garden’s iconic piazza?

Job done, thanks to artist Anthony Burrill, whose work has transformed the historic facade of 3 Henrietta Street into a “vibrant message of positivity”, according to Covent Garden. It’s all part of a programme of moments to welcome back visitors and to thank the NHS, with limited edition prints of the artwork (not actual size, Diary assumes) for sale, with all profits going to NHS Charities Together. Burrill is delighted to “share a love note to Londoners and the world and welcome everyone back to the streets”. Big words, there.


Home is where the paddle board is

As a slogan for bringing your city out of lockdown goes, Sheffield’s new “Make Yourself at Home” campaign is pretty clever. After all, that’s the only place many of us have been these past few months. The initiative is to help support the businesses and communities of Sheffield in their economic recovery and, as Mazher Iqbal, cabinet member for business and investment at Sheffield City Council, put it: “We are not a city that is just ‘open for business’ – we know it takes more than that because residents need to have confidence in order to get out again – and we hope ‘Make Yourself at Home’ gives them a friendly and genuinely Sheffield way of interacting with each other as we find our way through this crisis.” Thus, a marketing campaign that features Sheffielders biking and, er, paddle boarding? We don’t know how they do things up there, but for Diary, making ourselves at home would mean wandering the city in our pyjamas eating biscuits.

Start your free trial today

Your trusted daily source of commercial real estate news and analysis. Register now for unlimited digital access throughout April.

Including:

  • Breaking news, interviews and market updates
  • Expert legal commentary, market trends and case law
  • In-depth reports and expert analysis

Up next…