Bricks & Mortar: Careers trilogy, episode 2: Making the most of online tools

LISTEN This week’s Bricks & Mortar sees series host Sarah Jackman return to the virtual studio for the second instalment in the careers trilogy with Nick Carman, partnership director at Macdonald & Company, a specialist recruitment consultancy for the real estate and built environment sectors. In this episode, they discuss the value of using online platforms to aid the job search and focus on how to extract maximum value from LinkedIn, before exploring the rise of the video CV. Carman has tips on how to make your LinkedIn page look impactful, the importance of buzz words and phrases and why utilising the “follow” button effectively can provide useful introductions to industry people and organisations. He also introduces listeners to the video CV – a medium which has increased significantly since the onset of the pandemic and looks set to stay as both candidates and employers reap the benefits. He gives practical advice on how to present yourself on screen and how video might be incorporated as part of a LinkedIn profile. Tune in next time for a look at interview technique. Listen to the other podcasts in this series: Careers trilogy, episode 1: Starting the search Careers trilogy, episode 3: Succeeding at the interview stage Photo: REX