The four largest supermarkets have all lost market share in recent months as Aldi and Lidl continue to achieve strong growth.
Sales at Sainsbury’s, Asda and Morrisons fell in the three months to May 19, while Tesco’s sales were flat, according to the latest figures from Kantar, the market analytics company.
Tesco, Britain’s biggest supermarket, controls 27.3% of the groceries market, down by 0.4 percentage points, while Sainsbury’s and Asda each have 15.2%, the figures show. Morrisons’ market share fell by 0.4%t to 10.4%.
