Amazon is to open its first physical fashion store at an upmarket mall in Los Angeles.
The Amazon Style boutique will use artificial intelligence to understand a customer’s preferences and help them pick an outfit.
The store will offer “hundreds of brands”, but only display one of each product. Customers will scan QR codes to get sizes, colours and reviews, and their choices can be sent to the changing room.
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Including:
Industry leaders are reassured by the likelihood of the sector falling outside of policy changes
Company is monitoring “market volatility”
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