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Aldi and Lidl reach record market share as shoppers continue to look for low prices


Discount chains Aldi and Lidl boosted their market share to new record highs of 7.3% and 5.3% respectively in the last quarter, new figures show.

Sainsbury’s and Asda both lost ground to the German challengers as competition in the grocery sector remains fierce.

Sales rose 2.5% across the sector in the last quarter despite the travel chaos caused by the Beast from the East keeping some shoppers at home.

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