Back
News

AI in real estate: A game-changer, but not a replacement

COMMENT Artificial intelligence is making waves in every industry right now, and real estate is no exception. Whether it’s investment, acquisitions, planning, development or construction, AI holds massive potential to unlock new opportunities, streamline processes and help us work more efficiently. But here’s the thing: AI is a great tool but it’s not a replacement for the human expertise, intuition and creativity that drive success in this sector.

I’ve been in the real estate industry for long enough to know that no amount of data or machine learning can replace the gut feeling that comes with experience. We need to remember that while AI can augment our decision-making, it can’t make decisions for us. I’ve had conversations about this before, and it’s something I keep coming back to: We shouldn’t use AI “just for the sake of it”. It’s about using it where it makes sense, to improve efficiency, make better-informed decisions and support what we do best.

Finer details

Take investment and acquisitions, for example. AI is already helping to streamline the process. It can analyse market trends, assess risk and process huge amounts of data in seconds. It’s powerful when it comes to standardising tenancy schedules, reviewing historical transactions and even creating preliminary business plans. But let’s be clear: AI still struggles with the finer details. It can’t grasp the unique characteristics of individual assets, nor can it interpret the nuances of local markets. And that gut feel I mentioned? You can’t programme that into an algorithm. Sure, AI can give us insights but final investment decisions still require human judgment.

Start your free trial today

Your trusted daily source of commercial real estate news and analysis. Register now for unlimited digital access throughout April.

Including:

  • Breaking news, interviews and market updates
  • Expert legal commentary, market trends and case law
  • In-depth reports and data-led analysis

Up next…