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Retail revolution: thinking outside the box

Can imaginative use of shipping containers help save our high streets? Jennifer Ayris and Erica Snellgrove investigate.

There is currently huge interest in repurposing old shipping containers as commercial property. Cargo at Wapping Wharf in Bristol and BoxPark in London are examples of entire leisure developments created solely from converted steel containers. Recently, Sheffield City Council announced plans to build a permanent hub of cafés, shops, bars and restaurants out of recycled shipping containers in the middle of Fargate, one of its main shopping streets, as part of its regeneration of the city centre. Cheshire Oaks has also announced a new temporary summer “container village”, which promises to be packed with a range of street food, summer huts, a rooftop bar and live music.  

The appeal of this type of scheme is twofold. First, it involves repurposing existing containers/materials that are no longer needed, so it’s good for both developers and consumers who have a strong environmental agenda and focus on sustainability. Second, this sort of unique development can generate hype and create an experiential shopping/leisure concept, which is considered key to reinvigorating bricks-and-mortar retailing and luring people away from online shopping. 

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