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New Look’s ‘green shoots’ wilt after heavy losses

New Look tried to put a gloss yesterday on an eye-watering £234.2m annual loss by claiming that “green shoots” were emerging at the high street fashion chain.

In a performance described as “disastrous” by one commentator and “extremely disappointing” by Alistair McGeorge, the company’s boss, New Look revealed figures that were sharply down on a full-year profit of £16.6m in 2017.

Like-for-like sales — those at stores that have been open for a year or more — fell by 11.4 per cent and online sales dropped by 19.2%. Total turnover dropped by £107m to £1.3bn, amid discounting to clear stock.

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