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Magners maker C&C throws lifeline to Bargain Booze owner Conviviality

Almost 2,000 jobs in the drinks industry have been saved after the owner of Magners cider and Tennent’s lager bought Conviviality’s wholesale business.

C&C Group has acquired the Matthew Clark and Bibendum businesses from the ashes of Conviviality after the collapse of the drinks company, which plans to file for administration.

The deal will be funded with the help of a loan from AB Inbev, the world’s biggest brewer, thought to be between £10m and £20m.

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