London’s property developers seem to love an Americanism and are intent on rebranding swaths of the capital.
Here’s a quiz: where do you think The Tribeca is? New York, right? Lower Manhattan. Wrong. It’s in East Dulwich, SE22. Stroll down Crystal Palace Road and you’ll see the 22 flats taking shape behind 8ft hoardings with “The Tribeca” etched in an Art Deco script redolent of The Great Gatsby.
God knows what Daisy Buchanan would make of Peckham Rye. What about Central Park? That’s in Lewisham. Manhattan Plaza? Poplar. Manhattan Loft Gardens? Stratford.
