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Persimmon’s plea to City over bonus debacle surrounding boss Jeff Fairburn


The FTSE 100 housebuilder Persimmon has embarked on a charm offensive in the City after the row over a potential £100m payout to its boss.

Persimmon wrote to shareholders last week saying it accepted the storm over the 2012 long-term incentive plan (Ltip) had “overshadowed” a period of good performance.

Nicholas Wrigley, chairman, resigned in December after heavy criticism of the share-based bonus scheme, and chief executive Jeff Fairburn has given up £25m of his £100m entitlement, vowing to put a big chunk of the balance in a charitable trust.

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