Tech trumps price on workspace wishlists
The majority of UK businesses are prioritising technology above other factors such as pricing when deciding on a flexible workspace, according to new research.
A survey by tech provider NCG found that 31% of senior decision-makers viewed the technology available in a flexible workspace as the most important factor, compared with 25% citing price as the top consideration.
Events and networking opportunities (31%) and design and quality of the fit-out (28%) also proved more important than pricing.
The majority of UK businesses are prioritising technology above other factors such as pricing when deciding on a flexible workspace, according to new research.
A survey by tech provider NCG found that 31% of senior decision-makers viewed the technology available in a flexible workspace as the most important factor, compared with 25% citing price as the top consideration.
Events and networking opportunities (31%) and design and quality of the fit-out (28%) also proved more important than pricing.
The survey, which polled 1,002 senior professionals, also found that 55% of businesses would pay a premium for a top-quality workspace. That includes better technology, facilities and décor.
However, while technology ranked higher on businesses’ wishlists than lower prices, only 10% of respondents said the overall tech offering within their workspace was “very good”. Half said the tech in their workspace failed “regularly”.
Of the businesses that described their workspace’s tech offering as “very good”, 57% were considering moving to a new workspace. NCG said that figure was 19% below the average.
Thomas Proctor, chief executive at NCG, said: “While many UK businesses clearly place a high value on workspace technology, the service they are receiving is not meeting their expectations.
“The data shows that flexible workspaces still have a considerable amount of ground to make up to meet the growing demand for top-quality technology that is essential for UK businesses. Landlords and flex operators need to realise that in the world of flexible and hybrid working, first-class technology is not an area that can be treated as a luxury item or a cost-saving measure.
“The flexible workspace industry must embrace modern technology and ensure their clients get the service they and their businesses demand. By collaborating with technology and integration experts, landlords and operators can bring their spaces into the modern world and be at the forefront of modern working.”
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