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Boutique hotel group gets Experimental with Brookfield funding

Boutique hotel group Experimental is expanding after pulling in a €350m (£299m) investment from Brookfield.

The owner of the Henrietta Hotel in London’s Seven Dials and the Experimental Cocktail Club in Chinatown now wants to open between 10 and 15 hotels by 2024, with plans four five sites in the UK and targets set on New York and the US West Coast.

Brookfield’s funding will allow the group to buy hotels outright, whereas its current stable of six hotels – five of which are in the EU – are leased.

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