Back
News

Future of UK Cities: What data does next

The power of data is not new. Simply defined as the collection of facts and statistics for analysis, we have been using it to make informed decisions since the beginning of time. The only difference now is that, as the sophistication and quality of that data has evolved and improved, so too has our ability to make those informed decisions.

However, while there has been a growing acceptance within the real estate sector that data is the key to lucrative and business-critical decision making, there has also been an undercurrent of nervousness around it. Questions have been raised about privacy, security and governance. Where is the information going? Is there a danger we will collect the wrong information? How do we know what to use and what not to use? How do we learn how to use it at all?

All fair questions, but as we navigate our way through one of the most unprecedented years in modern history, many in real estate are having to find the answers to those questions through action rather than prior research. The time to fully embrace the power of data is now and, as part of EG’s Future of UK Cities event, two tech and data experts explained why there is no more time to waste.

Start your free trial today

Your trusted daily source of commercial real estate news and analysis. Register now for unlimited digital access throughout April.

Including:

  • Breaking news, interviews and market updates
  • Expert legal commentary, market trends and case law
  • In-depth reports and expert analysis

Up next…